In the middle of meeting, a marketing manager gave me a tip about recent SNS causing a buzz among Jiu -Jitsu fighters.
It has been initiated by a company run by one of the Jiu-Jitsu fighter.
↓↓↓
▼Reason why Jiu-Jitsu fighter must eat FRUTAFRUTA Açai
三角絞め研究所
All the message is to cheer up FRUTA FRUTA such as;
“We gonna buy Açai more than ever to help increase FRUTAFRUTA sales !”
“Why don’t we broaden the beauty of Açai to the people ?”
“Please do not give it up, we need you !”
I couldn’t stop overflowing of tears just like kids when I started to read them all..
There are people who is not affected by trends but recognize the true value.
There are people who believes in importance of sustainability such as Agroforestry.
I have awaked the future of Mother Earth would not be happy under current industrial capitalism and realized the necessity of Natural industrialism in Amazon when I encountered people who developed Agroforestry farm.
And this led me to launch Açai as super fruit from Amazon.
The first guys who reacted were pure-minded athletes like Jiu-Jitsu fighters.
My principles from that moment is that somebody has to buy products from such agricultural producers to support their living first, then start thinking ways to sell it.
Sourcing agricultural products under high demand for making money will sometimes harm ecosystem and may not accomplish evolutions to keep our earth healthy.
Having said that, the reality is very hard to combat in current economy system in many ways , and for that reason alone, all these message couldn’t be better to encourage me.
I sincerely appreciate warm hearted messages and support to our colleagues and the company.
Our challenge will carry on as long as you are there.
Tears!
